Guide to writing a resume as a Advertising Director
The advertising industry values both creativity and strategy. Showcasing your knowledge in advertising, marketing, business, brand management, public relations, sales, crisis management can better present yourself as an advertising director.
Let’s look at how you can showcase your wide-array of skills and experience on your resume and allow yourself to stand out amid a pool of applicants and appeal to employers as an advertising director.
How to Write a Summary as an Advertising Director
- Summarize yourself as a work professional. How would you describe yourself in the workplace? Use 2-3 adjectives to describe your work ethic. In this resume example, the words “passionate” and “fast-learning” are used.
- Highlight your expertise. List some specialized skills you have that make you stand out among other advertising professionals and show that you have a diverse skill set. In this example, the applicant showed that she specializes in B2C advertising.
- Showcase your background and knowledge. Advertising and marketing is such a vast field, you should let employers know what fields you’re knowledgeable in. Any skills and background in business, sales, and other relevant fields?
How to List Your Work Experience as an Advertising Director
- Use a reverse-chronological format. List your most recent positions at the beginning of your work experience section. This way, employers can see how you progressed over the years and how you applied learned experience and skills to a new position. And it makes it easier for them to pay more attention to your most recent work experience and tasks you performed as well.
- Use action verbs that showcase your technical skills. Action verbs are crucial in showing your employer your capabilities. The following action verbs can help you demonstrate the various basic and advanced marketing skills:
- Collaborated (with)
- Worked closely (with)
See our list of over 350 action verbs you can use on your resume right now.
Senior Level Work Experience as an Advertising Director
- Lead and supervised a team of 10 members and increased team efficiency and productivity
- Identify and secure leads for the firm; drove an increase of 38% in leads this quarter than previous quarters' average
- Cultivate and strengthen client relationships for long-term growth and success
- Oversee the advertising sales department
- Directed and expanded 80+ advertising campaigns for clientele and monitored campaign outcomes and key performance indicators (KPI) for future recommendations
- Incubate revenue-centric advertising strategies tailored to clients' budgets
- Develop creative advertising proposals and expected outcomes to present to clients
- Oversee the market research process
- Orchestrate omni-channel advertising initiatives based on the consumer decision journey
Junior Level Work Experience for an Advertising Director
- Developed advertising strategies, including TV ads, publication ads, banner ads, and other digital advertisements, to increase buyer interest and client revenue
- Outlined advertising goals and worked on concept and storyboard development
- Monitored campaign project progress through the planning, execution, and evaluation stages
- Collected and analyzed advertising outcome and effectiveness to make future optimization
- Advised a team of 7 within the advertising department and oversaw the operations
- Maintained relationship and served as the liaison between the firm and the clients
- Finalized annual reports for the advertising department
- Collaborated with the advertising director on account delegations and other departmental matters
- Worked closely with account executives on the development and implementation of ad campaigns
How to List Your Skills as an Advertising Director
As an advertising director, one has to be skilled in a wide array of skills to succeed in the industry. Try emphasizing the various skills you’ve gained over the years:
- Market Analysis
- Digital Marketing & Social Media Strategies
- SEO/SEM Campaigns
- Google Analytics
- Google Adwords
- Content Marketing
- Project Management
How to List Your Education as an Advertising Director
Advertising Directors generally require a bachelor’s degree in marketing, advertising, business, public relations, communication, or other related degrees.
- A bachelor’s degree
- Minimum of years of relevant experience (for non-entry level positions)
- Complete a background check
Certifications are not required, but they can better showcase your skills and increase your chances of landing your desired job.
Advertising Director Career Overview
The job outlook for advertising, promotions, and marketing managers is estimated to grow 6% from 2019 to 2029.
According to Payscale, the average annual salary for an advertising director is $76,501.
Top Salaries by Cities
- New York City -- $127,449
- Los Angeles - $79,336
- Atlanta -- $72,348
- Fort Worth -- $71,216
- Seattle -- $62,000
Data provided by the Bureau of Labor Statistics and Payscale.
Related Career Paths
Available job openings for Advertising Directors
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