How much time do you spend on Facebook or Twitter? Social Media Managers are the ones responsible for attracting and keeping you there. They determine which content gets published -- pictures, videos, etc. -- and when. Social Media Managers also gauge the effectiveness of their content and implement actions to correct the course.
So, let’s review the steps to rocking your resume.
How to Write a Summary for a Social Media Manager
Quantify your previous experience. Recruiters and resume scanners love numbers. Be sure to specify how many followers your accounts had, how many accounts you managed, or by what percentage you increased the company’s revenue.
Describe your greatest strength. Do you excel at writing copy? What about gaining followers, or maximizing impressions? Or, are you great at leading interdepartmental teams in creating amazing content?
Specify which platforms and software you excel at managing. As the title suggests, Social Media Managers must be adept at navigating the ever-changing landscape of digital media. Which platforms are you an expert in? What about software, do you use any data analytics or tools to schedule content?
How to List Your Work Experience as a Social Media Manager
Use reverse chronological format. List your most recent jobs first, as this shows managers how you’ve gained experience in the industry.
Use action verbs related to managing social media. Verbs are critical to demonstrating what you can do for the company. Review the following list for some powerful examples.
Senior Level Work Experience as a Social Media Manager
Managed international Facebook, Instagram, and Twitter accounts with 8 million+ followers
Wrote 18 articles on high-profile celebrities for publication on website
Analyzed monthly social media statistics for 27 international accounts and determined courses of action
Oversaw the FanArt website and selected submissions for publication
Developed a promotional video with top athletes to advertise the company’s biggest event of the year
Directed 10 interns and approved their content and copies before publication
Collaborated with in-house art department to create images for posts
Drafted monthly content calendars
Junior Level Work Experience as a Social Media Manager
Assisted social media team with content development
Tracked monthly social media statistics for 27 accounts using Excel
Boosted Facebook and Instagram followings by 25% and 14%, respectively
Programmed content calendar into softwares like Spredfast
Brainstormed campaign ideas, including a YouTube Video that trended #2
Engaged with fans across all platforms
Posted content to 14 social media accounts with a combined following of 3 million+
How to List Your Skills as a Social Media Manager
Social Media Managers must constantly improve and add to their skillset in order to keep apace with changing technology. Emphasize some of the skills you’ve developed to help your resume stand out.
Organizational and Strategy Planning
Writing and Editing
How to List Your Education as a Social Media Manager
Social Media Managers generally require a bachelor’s degree in a major like Advertising, Marketing, or Business. You should also begin your social media management experience by creating your own personal brand online, or by working on the social media accounts of college organizations and events.
Certifications are not necessary to be a Social Media Manager, though they may boost your resume. The following are some examples:
Facebook Blueprint -- this course teaches you how to optimize Facebook ads and improve your strategy
Quintly Social Media Analytics -- you'll learn how to track and measure your performance on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Google+, and Instagram.
Twitter Flight School -- this course teaches you everything you need to know about advertising on Twitter
You can find more details about certifications here.
Social Media Manager Career Overview
The US Bureau of Labor Statistics doesn’t have data specifically for Social Media Managers, but the occupation does fall under the Bureau’s “Advertising, Promotions, and Marketing Managers” section. According to the Bureau, these careers are growing at 8% per year, which is considered to be faster than average. In 2018, there were 286,800 jobs available.
Marketing Managers make an average of $135,900 per year. However, salaries could be as high as $208,000 depending on the industry and your qualifications. Again, please keep in mind that Social Media Managers may make less.
Top Paying Salaries for Marketing Managers, by State
Katerina is a junior studying English and Marketing at Johns Hopkins University. She has experience in social media, science writing, and fiction. When she isn't writing, she's hitting the gym, playing with her cats, or eating chocolate.