Marketing Managers develop and plan the company’s marketing strategy. They are responsible for coordinating with the creative department to produce and publish promotional materials. They oversee all the marketing activities to ensure they align with the company’s objectives and budget.
Let’s review the steps to creating a resume that will kick your competitors to the curb.
How to Write a Summary for a Marketing Manager
Quantify your previous experience. How much money have you saved your previous employer? By how much did you increase your social media following? By how much did you improve your company’s leads?
Describe your greatest strength. Are you excellent at writing copy? At brainstorming strategy? What about analyzing marketing metrics?
Explain what you’re eager to accomplish in the next stage of your career. Are you looking to manage more marketing specialists? To work with a bigger budget? To improve a company’s website or social media?
How to List Your Work Experience as a Marketing Manager
Use reverse chronological format. List your most recent jobs first, as this shows recruiters how you’ve gained experience in the industry.
Use action verbs related to Marketing. Verbs are critical to demonstrating what you can do for the company. Review the following list for some powerful examples.
Senior Level Work Experience as a Marketing Manager
Drafted company’s five-year marketing plan
Coordinated with in-house art team to design packaging for 5 product lines
Improved lead generations by 10% through social media campaigns
Maintained effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
Launched company’s Snapchat account, which increased followers by 27% in the 15-24 demographic
Prepared print marketing materials
Oversaw the development of television and radio ads
Spearheaded new design of company’s main website
Collaborated daily with sales, creative, and legal teams
Monitored campaign performance using software like Ryley’s Analytics
Created sweepstakes and giveaway contests to increase customer base
Recruited, hired, and trained 30 marketing specialists
Negotiated new contracts with vendors, saving $160k for the marketing budget
Junior Level Work Experience as a Marketing Manager
Wrote and proofread copy for monthly magazines
Updated company’s website with new sales and discounts
Tracked monthly statistics to ensure company was on target for sales
Manage and build presence on social media channels
Assisted marketing director with lead generation
Interviewed customers for testimonials to place on website
Helped establish new social media team and grew company’s global presence by 17%
Referenced in 3 separate articles for successful advertising campaigns
Worked with international marketing team to draft 2-year marketing plan
Analyzed company’s sales metrics and made recommendations
How to List Your Skills as a Marketing Manager
Marketing Managers must have an array of skills in order to oversee the creation, publication, and success of a company’s promotional materials. The more skills you have and list, the more your resume will stand out.
How to List Your Education as a Marketing Manager
Marketing Managers require a bachelor’s degree and 2+ years of experience, though some companies even prefer master’s degrees.
Requirements for employment vary by state but generally involve the following:
A bachelor’s degree in a relevant major with a minimum grade point average
Completion of a background check
2+ years of experience
Marketing Manager Career Overview
The US Bureau of Labor Statistics doesn’t have data specifically for Social Media Managers, but the occupation does fall under the Bureau’s “Advertising, Promotions, and Marketing Managers” section. According to the Bureau, these careers are growing at 8% per year, which is considered to be faster than average. In 2018, there were 286,800 jobs available.
Marketing Managers make an average of $135,900 per year. However, salaries could be as high as $208,000 depending on the industry and your qualifications. Again, please keep in mind that Social Media Managers may make less.
Top Paying Salaries for Marketing Managers, by State
With a background in Psychology and Marketing, Katerina devotes her time to understand people, their careers, and their goals to help them succeed. She also has experience in social media, science writing, and fiction. When she isn't writing, she's hitting the gym, playing with her cats, or eating chocolate.