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Content Marketers create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience. This includes publishing social media posts, writing articles for the website, and drafting the content calendar.
See our list of over 350 action verbs to find more.
Content Marketers need to be able to analyze the marketplace in order to develop relevant content. This includes having the following skills:
Content Marketing Associates generally require a bachelor’s degree in marketing, business administration, or a similar field.
Requirements for licensure vary by state but generally involve the following:
Certifications are not mandatory, but they can improve your chances at landing the job.
For more details on the certifications, check out this link.
The job outlook for Content Marketing Associates is growing at 20% per year, which is considered much faster than average. In 2018 there were 681,900 jobs available.
The United States Bureau of Labor Statistics does not have data specifically for Content Marketing Associates. However, according to the data for Marketing Specialists, the average is $71,570. However, salaries could be as high as $122,630 depending on experience, certifications, industry, and location.
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