Digital marketing refers to any advertising or promotional tactics that use the internet. It includes social media, but also Google search results, paid ads, website creation, and email marketing. Digital marketing is also more comprehensive, for its goal is to provide useful content across a variety of forms -- images, videos, blogs, etc.
Let’s review the steps to creating a stellar resume for a digital media marketer.
How to Write a Summary for a Digital Marketing Manager
Quantify your previous experience. Have your tactics improved sales revenues? What about followers? Do you consistently fall under budget?
Describe your greatest strength. Do you excel at managing paid ads? Is your content a favorite with readers? Do your email blasts generate a high number of leads?
Specify which platforms and software you excel at managing. As the title suggests, digital media marketers must be familiar with an array of software. Are you an expert in Google Ads? What about CMS? Or, SEO?
How to List Your Work Experience as a Digital Marketing Manager
Use reverse chronological format. List your most recent jobs first, as this shows managers how you’ve gained experience in the industry.
Use action verbs related to Digital Marketing. Verbs are critical to demonstrating what you can do for the company. Review the following list for some powerful examples.
Senior Level Work Experience as a Digital Marketing Manager
Analyzed digital data to provide recommendations around website optimization
Prepared reports on marketing campaign’s overall performance
Evaluated metrics that affected website traffic and leads
Developed content to boost website traffic and engagement
Brainstormed content and growth strategies
Determined and monitored campaign budget
Created Ads on Facebook and Google that increased sales revenue by 14%
Junior Level Work Experience as a Digital Marketing Manager
Identified the latest trends and technologies in digital media to ensure trendiness, including the creation of the company’s successful TikTok
Maintained digital dashboard for 13 different accounts
Drafted 7 email blasts to send out to customers
Managed 6 contests, sweepstakes, and giveaways totaling $150k
Evaluated digital data to improve SEO, resulting in the company appearing on Google’s top searches
Ensured all content reflected the brand identity
Devised and executed content strategy to boost clients’ website traffic by 40%
How to List Your Skills as a Digital Marketing Manager
Digital Media Managers must constantly improve and add to their skillset in order to keep apace with changing technology and consumer tastes. Emphasize some of the skills you’ve developed to help your resume stand out.
Writing and Editing
SEO and SEM
Listening and Communication
Paid Social Media Advertising
How to List Your Education as a Digital Marketing Manager
Digital Marketing Managers generally require a bachelor’s degree in a major like marketing or business. You should also begin your digital media management experience by creating your own personal brand online, or by working on the digital media accounts of college organizations and events.
Certifications are not necessary to be a Digital Media Manager, though they may boost your resume. The following are some examples:
Google Analytics IQ Certification -- this course teaches you how to understand Google’s metrics, and how you can optimize them to promote your brand.
HubSpot Content Marketing Certification -- this course shows you how to create stellar content for your website, and it keeps you updated on top trends and practices in the digital media field
Google’s Digital Garage -- this free course offers a comprehensive overview of digital marketing. It’s great for beginners and experts alike, since it’s continuously updated.
You can find more details about certifications here.
Digital Marketing Manager Career Overview
The US Bureau of Labor Statistics doesn’t have data specifically for Digital Media Managers, but the occupation does fall under the Bureau’s “Advertising, Promotions, and Marketing Managers” section. According to the Bureau, these careers are growing at 8% per year, which is considered to be faster than average. In 2018, there were 286,800 jobs available.
Marketing Managers make an average of $135,900 per year. However, salaries could be as high as $208,000 depending on the industry and your qualifications. Again, please keep in mind that Social Media Managers may make less.
Top Paying Salaries for Marketing Managers, by State
Katerina is a junior studying English and Marketing at Johns Hopkins University. She has experience in social media, science writing, and fiction. When she isn't writing, she's hitting the gym, playing with her cats, or eating chocolate.