Marketing Consultant Resume Example & Writing Tips for 2020

Marketing Consultant

Marketing is a dynamic industry and showcasing knowledge and experience in business, sales, digital marketing, and other related fields can help you better present yourself as a marketing consultant.

Let’s look at how you can present your wide-array of skills and experience on your resume and allow yourself to stand out amid a pool of applicants and appeal to employers as a marketing consultant.

How to Write a Summary as a Marketing Consultant

Highlight your expertise. List some specialized skills you have that make you stand out among other marketing professionals and show that you have a diverse skill set. In this example, the applicant showed that he specializes in marketing consulting, digital marketing, etc.
Showcase your extensive experience. How many years have you been working in this industry? Let the employers know! Showcase the different sub-fields you had the chance to work in to show your diverse background.
State your objective. What do you want to do? What do you want to gain out of this upcoming work experience? Here, this applicant is looking to use his expertise to gain new skills and help businesses grow.

How to List Your Work Experience as a Marketing Consultant

Use a reverse-chronological format. List your most recent positions at the beginning of your work experience section. This way, employers can see how you progressed over the years and how you applied learned experience and skills to a new position. And it makes it easier for them to pay more attention to your most recent work experience and tasks you performed as well.
Use action verbs that showcase your technical skills. Action verbs are crucial in showing your employer your capabilities. The following action verbs can help you demonstrate the various basic and advanced marketing skills:

Reported
Curated
Implemented
Led
Generated
Executed
Ensured
Approved
Conducted
Provided
Analyzed
Worked closely (with)
Served (as)
Developed
Captured
Incubated
Kept
Maintained
Set
Managed
Drafted
Sent
Assisted

See our list of over 350 action verbs you can use on your resume right now.

Senior Level Work Experience as a Marketing Consultant

Report to the Assistant Vice President of Marketing Solutions on various projects and performance of the marketing team
Curate and implement marketing editorial calendars for blogs, e-newsletter, email campaigns, ads, and social media platforms, 2 quarters in advance, and align them with the business's goals
Lead new product-specific content development from initial idea to final version
Generate evaluations for marketing campaigns and measuring KPIs and ROI of each platform
Execute lead generation and niche prospecting processes to drive business growth
Ensure consistent and cohesive brand voice, language, messaging, and image across multiple channels and maintain the various components within the Integrated Marketing Communications structure (IMC)
Approve content and brand messaging to ensure compliance
Conduct comprehensive market research with 4C analysis for future improvement in marketing and sales processes
Provide key insights to C-suite executives and key investors to inform investment decisions.
Analyze key industry trends to appropriately adjust existing marketing strategies to optimize sales
Work closely with the sales department on curating digestible content brief for investors to facilitate the sales process, and other on ongoing initiatives
Serve as a liaison to stakeholders and digital vendors

Junior Level Work Experience for a Marketing Consultant

Developed and executed user-centric strategies to grow the reach and impact of our clients' online presence
Captured new web visitors, increased retention rate, and decreased clients' page bounce rate by an average of 38%
Incubated and executed content improvement plans and evaluated overall effectiveness
Kept track of system back-end issues and worked with the IT department to get them resolved
Maintained transparent communication with clients and helped them better understand the work the firm was doing for them and why it was worth investing time and money in
Set SMART goals for the marketing department to grow clients' digital platforms and achieve target KPIs
Managed clients' website development and e-commerce stores
Implemented sales & promotional marketing strategies in accordance with clients' business standards
Executed presentation directives and standards for each client acquisition field campaign
Drafted and sent outreach content, including email marketing, website, and social media, for promoting products/services and large-scale initiatives
Assisted the marketing & client acquisition manager with any appropriate administrative support as necessary
Managed and coordinated webinars and virtual and in-person outreach meetings

How to List Your Skills as a Marketing Consultant

As a marketing consultant, one has to be skilled in a wide array of skills to succeed in the industry. Try emphasizing the various skills you’ve gained over the years: