From training new sales recruits to managing the entire sales pipeline, sales managers are expected to have experience in both leadership and business sales.
Let’s look at how you can showcase your wide-array of skills, experience as well as accomplishments on your resume and allow yourself to stand out amid a pool of applicants and appeal to employers as a sales manager.
How to Write a Summary as a Sales Manager
- Summarize yourself as a work professional. How would you describe yourself in the workplace? Use 2-3 adjectives to describe your work ethic. Some traits employers look for in sales managers are goal-oriented and motivated.
- Highlight your expertise and work experience. What kind of sales have you done in the past? Are you familiar with the sales process? Have you led a sales team before? Let employers know in a few sentences to hook them and give them a reason to invest time in reading your resume.
- State your experience in years. Often times, sales managers are required to have a certain number of years of experience in Sales or a relevant field. By having this information right at the profile section of the resume, employers can get a better sense of your background and skills.
How to List Your Work Experience as a Sales Manager
- Use a reverse-chronological format. List your most recent positions at the beginning of your work experience section. This way, employers can see how you progressed over the years and how you applied learned experience and skills to a new position. And it makes it easier for them to pay more attention to your most recent work experience and tasks you performed as well.
- Use action verbs that showcase your technical skills. Action verbs are crucial in showing your employer your capabilities. The following action verbs can help you demonstrate various basic and advanced marketing skills:
- Worked closely with
See our list of over 350 action verbs you can use on your resume right now.
Tip: Remember to include sales related keywords on your resume to catch employers’ attention.
- Cold call
- High impact
- Inside sales
- Needs identification
- Lead generation
Senior Level Work Experience as a Sales Manager
- Responsible for hiring and training new recruits on the sales team to ensure new employees' smooth transition and adaptation
- Oversee and coach the sales team to optimize team performance
- Manage a team of 8 sales representatives and provide support and advice
- Evaluated past team performance and data and set attainable and goals and quota
- Work closely with company partners to extend reach for long-term success
- Drove sales growth by 38% and increased profit margins by 42% during the previous fiscal year
- Maintain a robust and structured sales pipeline
- Initiate and manage complex sales cycles
- Overlook contract negotiations and lead closure
- Develop long-term business and sales strategies and tactics
- Grow customer base through client prospecting, account development
- Work closely with the marketing manager and marketing team on marketing strategies
- Streamline the sales process within the team to increase work efficiency
- Track customer activity and key metrics in an internal system to evaluate sales strategies
- Expand the target market and drive market penetration and new lead sources
Junior Level Work Experience for a Sales Manager
- Researched market trends and conducted market analyses
- Initiated crucial and influential business relationships in the Northern Virginia region
- Developed comprehensive and effective proposals for potential clientele
- Incubated and articulated compelling value propositions to potential clients
- Created and maintained on-going sales pipeline
- Consulted clients and worked to tailor services to clients' preferences and needs
- Conducted continuous and frequent follow-ups with existing clientele to ensure customer satisfaction and sustainability
- Grew revenue by 40% in the last 3 quarters by driving the sales team to exceed sales quota
- Wrote quarterly analytical reports to evaluate account performances and adjust goals and quota accordingly
- Tracked and oversaw leads and account opportunities
- Conducted talent review sessions and trained new employees to ensure team success
How to List Your Skills as a Sales Manager
As a sales manager, one has to be skilled in a wide array of skills to succeed in the industry. Try emphasizing the various skills you’ve gained over the years:
- Inbound sales
- Account management
- Lead generation
- Project Management
- Client Relation
- Business Analytics
- Value-based selling
- Customer Relationship Management (CRM)
- Client relations
- Budget management
How to List Your Education as a Sales Manager
Sales managers generally require a bachelor’s degree in business administration, marketing, advertising, communication, or other related degrees.
- A bachelor’s degree
- Some larger companies and more senior roles require a Master’s of Business Administration
- Minimum of years of relevant experience
Certifications are not required, but they can better showcase your skills and increase your chances of landing your desired job.
Sales Manager Career Overview
Accordingly to the Bureau of Labor Statistics, the job outlook for marketing, advertising, public relations, and promotions managers is expected to grow by about 7% from 2016-2026.
The average salary for sales managers, according to Payscale, is $61,438
Top Salaries by Cities
- Minneapolis -- $90,000
- Seattle -- $78,500
- Pittsburgh -- $76,000
- Los Angeles -- $74,950
- Chicago -- $64,202
Data provided by the Bureau of Labor Statistics and Payscale.
Related Career Paths
Available job openings for Sales Managers
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