The content writing industry values both creativity and strategy. Showcasing your knowledge and experience in various styles of writing can better present yourself as a content writer.
Let’s look at how you can show your wide-array of skills and experience on your resume and allow yourself to stand out amid a pool of applicants and appeal to employers as a content writer.
How to Write a Summary as a Content Writer
Summarize yourself as a work professional. How would you describe yourself in the workplace? Use 2-3 adjectives to describe your work ethic. Some characteristics employers might look for in a content writer is curiosity and someone who is a self-motivated person. Let employers know right at the beginning what they should expect from you.
Highlight your work background. What kind of writing have you done in the past? What software systems do you know how to use? How are you going to be an asset to companies?
Offer portfolio and writing samples. While one's background is important, it isn’t everything. Oftentimes, one’s writing style and skills are the ultimate “test” to get one’s foot in the door to a content writing position. Employers would want to see how you write before they make decisions, and you offering to show them your portfolio and writing samples makes it easier for employers.
How to List Your Work Experience as a Content Writer
Use a reverse-chronological format. List your most recent positions at the beginning of your work experience section. This way, employers can see how you progressed over the years and how you applied learned experience and skills to a new position. And it makes it easier for them to pay more attention to your most recent work experience and tasks you performed as well.
Use action verbs that showcase your technical skills. Action verbs are crucial in showing your employer your capabilities. The following action verbs can help you demonstrate the various basic and advanced marketing skills:
Research appropriate markets and industries for content creation
Brainstorm with the team on new innovative content marketing ideas and strategies
Write various forms of pieces for content marketing purposes, such as long-form articles, blog posts, by-lines, thought leadership reports, with effective SEO-friendly headlines and call-to-action (CTA) for digital platforms
Draft and edit marketing collateral, such as brochures, eBooks, video scripts, external articles, and press releases
Work closely with the marketing team to curate information and draft newsletters
Collaborate with campaign managers and graphic designers
Optimize new and existing content in accordance with market trends to increase readership by 36%
Evaluate key metrics and key performance indicators (KPI) to measure content performance
Junior Level Work Experience for a Content Writer
Pitched content ideas and wrote feature articles and interview pieces covering trending topics, lifestyle, and other relevant topics
Conducted comprehensive primary and secondary research for authentic and informative content writing
Enhanced multimedia content visibility and reach through SEO strategies
Assisted with creation of editorial calendar and media kits
Worked closely with public relations coordinators and C-suite executives on brand stories
Collaborated with the marketing team on website optimization strategies, social media promotions, and partnership projects
How to List Your Skills as a Content Writer
As a content writer, one has to be skilled in a wide array of skills to succeed in the industry. Try emphasizing the various skills you’ve gained over the years:
Content Marketing Systems (CMS)
Social Media Strategies
How to List Your Education as a Content Writer
Content writers generally require a bachelor’s degree in journalism, English, communication, marketing, or other related degrees.
A bachelor’s degree
Minimum of years of relevant experience (for non-entry level positions)
Portfolio and writing samples
Tip: As the writing industry shifts towards digital platforms, it is important for content writers to keep up with the technology and know how to navigate the digital world. Consider advancing yourself with different new skills and knowledge, such as SEO strategies and content management systems (CMS).
Certifications are not required, but they can better showcase your skills and increase your chances of landing your desired job.
Marina is a senior at George Mason University pursuing a degree in Communication (Public Relations) and minoring in Marketing and Tourism & Events Management. She is passionate about branding and career development. During her free time, she likes to try out new recipes, cozy up on the couch with a good book, and watch musicals.